PREMIUM Cognac model, Remy Martin has introduced the launch of its new international model campaign capturing the essence of collaborative efforts and the success it generates. Tagged ‘Workforce Up for Excellence’, the campaign goals to emphasise that behind each particular person success is a collective story of collaborators united for excellence.
The launch which held on October 21 in Versailles, France was graced by celebrities like Jermaine Dupri, Tamra Simmons, Murda Beatz and Christopher Ubosi amongst others.
To launch the campaign regionally, Remy Martin has joined forces with Christopher Ubosi, founder and CEO of Megalectrics Ltd, the corporate behind a number of radio station manufacturers – Beat FM, Naija FM, Traditional FM and Lagos Talks FM. Remy Martin is assured that by partnering with Christopher Ubosi to realize this feat, thousands and thousands of people throughout all demographics will probably be impressed to Workforce Up for Excellence.
“My Journey has been a unique one fueled by collaborative efforts” stated Ubosi.
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“Having the right team members like Deji, Gbemi and Chico¬ has been key to birthing and executing various projects successfully and that’s why the Megalectrics brands have risen to the top of the industry.”
He added: “My team members who will be featuring in this campaign include the Group General Manager for Megalectrics, Deji Awokoya, the Program Director of Naija FM, Gbemi Olateru-Olagbegi and the Program Director of Classic FM, Chico Aligwekwe.”
International Government Director of Rémy Martin, Augustin Depardon, stated: “Rémy Martin is more than just a brand, it is a constellation of talent driven by that rarely found feeling of belonging to a real family. We remain committed to exploring collaborations with those who have embodied diversity and multiplicity of their lives through achieved successes.”