There are bloggers and there are star bloggers. Yemisi Odusanya, popularly referred to as Sisi Yemmie isn’t your common day by day gossip blogger. She’s bought a few of the most genuine, authentic and artistic contents on the World Wide Web which has gained her a particular place as one Africa’s most sought-after Food and Lifestyle bloggers. In this interview, witty Sisi Yemmie opens as much as TopNaija’s Isaac Oladipupo on beginning small, making her first million, changing into a model ambassador and rather more. Be impressed!
In your personal phrases, give a quick introduction to who Sisi Yemmie is?
Sisi Yemmie (Yemisi Sophie Odusanya) is a spouse and mother, content material creator, blogger, social media strategist, on-line influencer and editor of Cosmopolitan Nigeria. I studied Mass Communication at Igbinedion University Okada and I’ve an MA in International Diplomacy from the University of Birmingham. I even have a Diploma in Internal Communication from the PR Academy, London.
How did you begin sisiyemmie.com and what had been you doing earlier than then?
I began Sisiyemmie.com in 2011, April 2, and my husband (then boyfriend) adviced me to lookup what a weblog was. At the time I used to be learning for my Masters diploma on the University of Birmingham UK and I noticed I had lots of free time. I “googled” what a weblog was, I opened the weblog instantly and I haven’t regarded again since!
For you, was there a sense of any worry or hesitancy once you first began out?
Yes, I didn’t know if I had it in me and I used to be at all times petrified of what folks would say particularly as a result of the primary remark ever on my weblog was a non-constructive “hater” message. It made me hesitant to go on, nonetheless with a lot encouragement I pushed on and I’m glad I did.
What elements of running a blog do you discover most attention-grabbing?
It needs to be every part actually, however one thing that retains my blood pumping is creating content material! Whenever I get my concept (and my concepts bounce at me anyplace) I get very excited and begin scribbling a word on my cellphone as a reminder of the concept I simply had. Content creation is enjoyable. I additionally benefit from the strategy of every part coming collectively: for instance, after filming a recipe I’ve to take nice photographs and when every part seems proper, I’m very very blissful! It excites me!
Beyond the recognition and cash, how difficult is it to run a weblog, particularly despite the Nigerian scenario?
It is difficult as a result of lots of people are nonetheless not conscious of various weblog niches, particularly way of life running a blog which is what I do. Entertainment appears to promote extra, nonetheless I do my greatest to interrupt that barrier with every submit. Also, web information will not be low-cost in comparison with different developed nations in order that’s a problem.
How would you measure the affect of your weblog since beginning out? What do you assume it does for folks?
My weblog is a one-stop weblog: I share recipes, I evaluation eating places (so that you by no means should eat unhealthy meals once more), I write about relationships, motherhood and principally matters that might curiosity the millennial Nigerian woman. My weblog has grown previously 6 years, particularly previously 2 years as a result of I’ve put in additional work and I’ve seen the outcomes. The affect is immense and the rewards are many. I get numerous emails from folks everywhere in the world telling me how a lot worth my weblog has added to their lives and that makes me really feel very fulfilled. I feel they get the vibe that I’m the lady subsequent door.
Have there been moments once you felt like chucking up the sponge, and the way did you come out of them?
When I moved again to Nigeria I wasn’t fairly certain what to do with my weblog, I used to be solely writing humorous tales then and I noticed I couldn’t maintain it for lengthy, so I made a decision to rebrand, including totally different sections as I’m going alongside. I did consider letting go then, nonetheless it was only for a second the thought flashed by way of my thoughts.
When and the way did you make your first million as a blogger?
It was in 2014, I bought an endorsement to be the Maggi Online Ambassador and it was such an enormous deal for me! I share recipes however I didn’t assume I had gotten to that stage for an endorsement, it made me understand I used to be on the proper path and there must be extra of meals in my future. Prior to creating that first million I used to be incomes peanuts and had been for about four years, however I needed to “shine my eyes” and I’m grateful for the folks God positioned in my life to bless me.
What marked the turning level for you as a blogger, when it comes to visitors and earnings?
My endorsement with Maggi did, it was a turning level for me. Also when my husband and I gained My Big Nigerian Wedding, I couldn’t assist however marvel at every part good that had come from running a blog. It can also be cool that I’m a full time blogger and earn a living from home – that is one thing I’ve examine, dreamed about however now I’m residing it! 2015 was one other turning level as a result of that was after I made my transition to self-employment.
You additionally personal run a thriving Youtube channel with good followership. How had been you capable of obtain this with household tasks?
I get lots of assist from my husband, brother, dad and mom, mates! My circle is superior. I wouldn’t be capable of do all of this with out them. I movie my day by day life and in the event that they weren’t supportive I’d not be capable of do any of that.
How do you shoot your Youtube movies ?
I principally movie at dwelling and it’s tedious however I love it. I movie and edit on my own and the entire strategy of capturing a video can take a complete day (filming + modifying). When I vlog outside I exploit my cellphone typically and my brother /husband helps with the digicam too after I’m busy.
Where do you get inspiration to your contents and the way do your schedule them?
My inspiration comes from my life and what I see round me which is why I write about meals, household, relationships, Lagos, motherhood and so forth.. I get pleasure from arising with content material and draw experiences from my life and folks near me. I just lately put up a submit on learn how to produce extra breast milk in case you’re a brand new mother and struggling to breastfeed, this sort of content material I can solely take from my expertise.
In running a blog, there’s the inventive facet and there’s the enterprise facet. Which is an important, and the way do you mix each?
They are equally essential. I love the inventive facet, I’m not a lot of a enterprise particular person which is why I wrestle typically. You want each side to steadiness out equally, you create content-you want the rewards so it is advisable to make good enterprise choices and strategize. I’m nonetheless engaged on my enterprise facet.
What do you assume makes your weblog uniquely totally different from others?
Originality. Once your content material is exclusive you’ll stand out. I feel this has been my main promoting level. I do discover that some Nigerian bloggers have a repute for “copy and paste” running a blog, however this occurs when running a blog will not be your factor. It is tough to expire of concepts in case you’re a content material creator and running a blog actually is what you might be keen about (not specializing in the cash that may be made).
What’s the construction of your weblog in the meanwhile?
I’ve a one-woman construction in the meanwhile so I’m nonetheless constructing.
Who has had the most important affect in your profession as a blogger and why?
My husband, he inspired me to start out running a blog within the first place and he’s principally there behind-the-scenes serving to with the newborn whereas I movie +edit. My dad and mom are additionally very supportive, particularly financially and in any other case.
Tell us about the best classes running a blog has taught you.
Blogging has taught me that I’ve a voice. I grew as much as be very timid regardless that I used to be not an introvert. I used to be at all times so scared to air my opinion, fortunately by way of my weblog I bought my voice again and I’m a extra self-confident particular person. I’m who I’m with airs.
What are your high running a blog secrets and techniques and explanation why you’ve been profitable as a blogger?
I’ve been very laborious working, constant and God has been gracious to me. I depend all of it as favour-because these concepts come from God. You can work laborious and get no recognition or reward for it and there are some those that obtain rather a lot with minimal effort, it can’t be defined.
How do you loosen up?
Relaxing is luxurious particularly as a brand new mum, nonetheless I do get moments of quiet when my child is sleeping. I exploit that point to place my ft up and watch my favorite TV exhibits or simply serf the web.
By what time within the morning do you prefer to be at your desk?
At Noon! I principally work half manner by way of the night time and get to sleep in most days. I earn a living from home nonetheless and do most of my work myself-I get assist from my hubby and members of the family so the burden is a bit diminished.
Who are your high two favorite Nigerian and worldwide bloggers, and why?
I love Patricia vibrant – I love her high quality and I can see by way of her how it’s doable to achieve success. I additionally love Bubz Beauty for her simplicity.
What are your ideas on young Nigerian bloggers?
They are doing superb issues and I’m so blissful to see the style and way of life bloggers arising. It makes me proud.
What is your message to Africa’s aspiring bloggers and on-line entrepreneurs?
Keep doing all of your greatest, keep in mind content material is king and technique is essential! Everything good will come.
2. Host your Apps, Quickbooks on CLOUD SERVER - Call McSea Rep - 08066519411